A Celebration of San Francisco Pride

Pride is more than just a celebration – it’s a powerful movement that stands for joy, equality, and visibility for the LGBTQ+ community. La Crema Winery is proud to be the official wine of San Francisco Pride, a partnership that goes beyond sponsorship to embrace the core values of love, acceptance, and unity. In this blog post, we’ll delve into the significance of this collaboration, the history of San Francisco Pride, and how partnerships like La Crema are shaping the future of LGBTQ+ advocacy.

A Historic Journey: From Riot to Celebration

San Francisco Pride has a rich history that dates back 53 years, to a time when the LGBTQ+ community stood up against injustice and ignited a riot for their rights. Today, this event has evolved into the world’s most iconic queer organization, embodying the spirit of education, liberation, and progress. Suzanne Ford, the executive director of San Francisco Pride, reflects on the profound impact of this movement and the journey that has led her to this important role.

Suzanne Ford, who proudly uses the pronouns she/her, emphasizes that Pride represents a unique opportunity for LGBTQ+ individuals to assert their humanity and demand their rightful place in society. It’s a stance against oppression and a declaration that they will not hide their identities any longer. Her journey from a small town in Kentucky to the vibrant streets of San Francisco exemplifies the resilience and courage that define the LGBTQ+ community.

Lifting Each Other Up: The Power of Partnerships

The relationship between Pride and its partners, like La Crema Winery, has never been more crucial. The Pride parade, which sees an impressive 50,000 participants and over half a million spectators, requires robust support to ensure its success. However, the partnership with La Crema goes beyond financial backing. It signifies a shared commitment to promoting love, acceptance, and unity, not just during Pride weekend but throughout the year.

As Suzanne Ford highlights, La Crema’s sponsorship plays a pivotal role in funding these vital events that bring LGBTQ+ individuals together. These occasions offer a sense of belonging and connection, echoing the sentiments of a young Suzanne who yearned to find her people. La Crema’s support ensures that these events can continue to inspire and uplift generations to come.

Shaping a Brighter Future: Lessons from the Past, Hope for Tomorrow

In a world where LGBTQ+ rights continue to be under attack, the importance of events like San Francisco Pride cannot be overstated. The partnership between organizations like San Francisco Pride and La Crema Winery serves as a beacon of hope, signaling that progress is possible even in the face of adversity. By standing together, advocating for equality, and celebrating love, we move one step closer to a brighter and more inclusive future for all.

As each year passes, San Francisco Pride and partners like La Crema will reflect on their successes and challenges, seeking ways to improve and continue their important work. The dedication of these organizations reminds us that progress is a collective effort, and the impact of their advocacy ripples far beyond the confines of the parade route.


La Crema Winery’s role as the official wine of San Francisco Pride is more than a sponsorship; it’s a shared commitment to fostering a world where love, acceptance, and equality reign supreme. As we celebrate Pride and all it stands for, let’s raise a glass to the progress we’ve made and the work that lies ahead. Together, we can create a future where every individual is free to live visibly, authentically, and proudly. Cheers to love, cheers to unity, and cheers to a brighter tomorrow.